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Winterwise campaign launch (23.11.2022) 

As the costs of energy, food and other bills continues to rise, the coming months are expected to be difficult for many older residents across the city-region.

With many older residents digitally excluded, Greater Manchester Ageing Hub has partnered with national older person’s charity Independent Age to produce a new printed information guide called ‘Winterwise - a guide to keeping well this winter’.

More than 325K printed guides are being distributed across Greater Manchester from mid-November 2022. The guide brings together key information for older people on cost of living support with messages focusing on three themes - ‘Stay warm’, ‘Stay safe’ and ‘Stay well’.

The guide builds on the Greater Manchester Pension Top Up campaign, also delivered with Independent Age, which encourages older residents to check they are getting all their financial entitlements, including support for energy costs. In Greater Manchester, £70 million goes unclaimed each year just in Pension Credit, with many older residents missing out on Attendance Allowance, Housing Benefit, Council Tax Benefit, and other entitlements which could make a massive difference to their weekly income.

With support from Talking About My Generation – the first older person’s led newsroom in the UK, a video has been produced with older residents in Greater Manchester to promote the guide. Please find the video in this YouTube link.

To get a physical copy for yourself, your loved ones or older people you are supporting, please look out for local distributions such as at libraries, pharmacies, warm hubs and more, or call Independent Age on 0800 319 6789. You could also call your local council’s dedicated cost of living phone line for more advice and support. If you’d like copies of the Winterwise guide (in multiples of 88 per box), please email

The online version is available at GMCA’s website

Doing digital in later life: a practical guide

In May 2022, the Greater Manchester Ageing Hub and Good Things Foundation launched ‘Doing Digital in Later Life: a practical cuide’ to support more older people to get online and benefit from using digital devices.

As we move into the winter months, doing digital can help older residents in Greater Manchester keep well. Ordering grocery deliveries and repeat prescriptions online, getting to grips with digital heating systems or smart devices, and keeping connected with family and friends online can all help an older person stay connected and independent. This guide is aimed at family, friends and frontline workers who want to support an older person take their next step on digital.

The guide has been used across Greater Manchester by people like Liz, a volunteer at the Wigan’s TechMates, who has found it to be a great resource: Case Study: TechMates support residents doing digital in later life - Greater Manchester Combined Authority (

Download doing digital in later life: a practical guide

Graphic with text practical guide and doing digital in later life

The Greater Manchester Ageing Well Workshop (28.10.2022) 

The Ageing Well team in Greater Manchester recently came together at a workshop to share their ambition of creating a ‘Greater Manchester Ageing Well approach’ for the system.

At the Ageing Hub we are bringing the age-friendly approach to ageing well with the wider NHS programmes, to develop system wide outcomes to support older people to age well in place.

We are working towards a change in approach to health and social care to ensure that we have a more proactive care system in the right place, working to prevent poor outcomes through healthy and active ageing within a place, building on existing community-based age-friendly initiatives; and finally working towards quality improvement in existing acute and community services ensuring people get the right care when they need it.

The Ageing Well programme provides us with an opportunity to bring together primary care, social care, public health, age-friendly neighbourhood teams and specialist NHS trusts to support the shift towards prevention and create the conditions for older people to age well in place across Greater Manchester.

The workshop was a success, with a wide range of stakeholders from across the system attending, including older people, NHS, housing, transport, employment, physical activity, mental health plus many others.

There were some key themes which emerged from the day which will help shape this work as move forward to co-design shared outcomes for the system. You can see these themes in the image below. Some of the themes included falls prevention, how we use data to better target key populations, co-production, reducing inequalities and digital exclusion just to name a few. 

We are committed to bringing the Ageing Well Eco-system back together in the very near future to continue the development of this work.

For any further information on this work, please email Bethany Mitchell (Ageing Well Programme Manager, GMCA)

Paul McGarry recognised as part of 'Healthy Ageing 50 Award' (17.10.2022) 

Paul McGarry, Head of the Greater Manchester Ageing Hub, has been recognised as part of the Healthy Ageing 50!

The Healthy Ageing 50 is a UN Decade of Healthy Ageing initiative that seeks to honour 50 leaders who are working to foster healthy ageing. The individuals were evaluated by an expert panel of reviewers from across international organisations with over 500 nominations received across all Sustainable Development Goal regions.

The award aims to inspire others by celebrating individuals (not their organisations nor affiliated entities) around the world who are aiming to improve the lives of current and future generations of older people.

Paul was nominated for the award in recognition of his decades-long work on healthy ageing in Greater Manchester. Since 2003, Paul has led multi-agency urban ageing partnerships to develop pioneering approaches to increasing the power and influence of older people within local government and related institutions.

In 2016 he was appointed as the Head of the Greater Manchester Ageing Hub and has been keen on developing age-friendly environments across Greater Manchester, influencing in the process work on healthy ageing issues amongst the ten local authorities.

In addition, Paul has had a number of journal articles on ageing published, and given presentations to high-profile events in the USA, Asian, Europe and Australia. 

Find out more about Paul’s achievements on Decade of Healthy Ageing’s website.


‘Beyond Older Age’:  New project helping researchers and practitioners to understand the everyday lives of older people (07.10.2022) 

A new project, launched on International Day of Older Persons 2022 and led by Dr Amy Barron, Lecturer in Social and Cultural Geography at the University of Manchester, demonstrates how researchers and policy practitioners can generate rich material to better represent the lives of older people through the release of a booklet and animation.

The project advocates using an immersive, participatory, flexible and creative approach. Such an approach will help policy practitioners and academics to better understand the diversity of experiences which comprise ‘older age’.

Working with partner organisations across GM who aspire to make places more age-friendly (World Health Organisation), the project demonstrates how creative, participatory approaches can: i) offer inclusive approaches for researching with diverse older populations; ii) foreground the relations between individual ageing processes and cities; iii) create a living archive of everyday life that is of significance to policy and interested residents.

The project has culminated in a booklet, ‘Beyond Older Age: Approaches to Understand the Diverse Lives of Older People, which  showcases the different ways older age is lived in GM, and an accompanying animation. Endorsed, co-badged and disseminated by project partners, the booklet includes material from a photo and story collection Manchester University co-produced with older Greater Manchester residents.

The booklet also details how policy communities and academics can use a more creative, participatory approach when working with older people, and introduces a selection of methods that might be used. It argues that such an approach can be used to better represent older people’s lives in policy and research: something pivotal to the creation of age-friendly cities.

The project responds to calls from the Greater Manchester Ageing Hub about the need for new, innovative methods with regards to co-production. By showcasing how older age is experienced differently, the project responds to research and campaigns which have identified that representations of older age often fall back on medicalised, stereotypical accounts of what constitutes older lives.

Virginia Tandy, Director of The Creative Ageing Development Agency, said:

This booklet offers great insight into the diversity of life experience amongst older people and some practical and effective research methods. It also highlights the central importance of social connection and agency to ageing well.

‘Beyond Older Age: Approaches to Understand the Diverse Lives of Older People’ - Amy Barron website

Animated summary about the project (YouTube video)


Article Published: 26/09/2022 11:20 AM