On this page you'll find useful kits, toolkits and resources for promoting our various campaigns and initiatives.

For more information, please email insidegmca@greatermanchester-ca.gov.uk

International Day of Older Persons (IDOP) 2021

Published: September 28, 2021

On 1 October, Greater Manchester will be marking International Day of Older Persons (IDOP) and running a communications campaign under the theme, ‘Older and Greener: Tackling the climate emergency together in Greater Manchester’. The campaign is being coordinated by the Greater Manchester Ageing Hub at the Greater Manchester Combined Authority in partnership with local councils, Transport for Greater Manchester, Greater Manchester Housing Providers, Greater Sport, partner universities, older people's groups and the voluntary and community sector.

This toolkit is to support partners sharing messages to promote the campaign and includes a comms plan, social media assets and additional materials from partners.

IDOP campaign toolkit - Comms plan and graphics (Zip, 11.1MB)

IDOP campaign toolkit - Videos (WeTransfer link, external website)

IDOP materials from partners (WeTransfer link, external website)

IDOP inventory of content (Word, 69.9KB)


Working Well campaign September 2021

Published: September 27, 2021

GMCA's Education, Work and Skills team, is further raising awareness of Working Well - a family of services that embody Greater Manchester’s employment and health offer that have been commissioned to support people experiencing or are at risk of long-term unemployment. 

Working Well is a core part of Greater Manchester’s employment and health agenda and is grounded in the principles laid out in the Work, Health and Disability policy paper ‘Improving Lives’. In short ‘good work is good for your health’. 

Since its inception in 2014, Working Well programmes have supported 45,000 people and achieved 12,000 employment outcomes for individuals, with more than 20,000 people benefitting from the programme since the pandemic began.

Working Well campaign toolkit (WeTransfer link, external website)


Published: September 23, 2021

GMCA's Digital team are once again hosting Digitober - a month (October) that will celebrate and showcase the amazing work of Greater Manchester’s digital sector.

Digitober communication toolkit (Zip, 12.5MB)

Apprenticeships campaign August 2021

Published: August 16, 2021

GMCA's latest apprenticeships campaign will launch on August 17, 2021, focusing on small and medium sized enterprises (SMEs) and unemployed adults in Greater Manchester.

The first phase of the campaign aims to raise awareness of apprenticeships within SMEs, ensuring they know how to find information, realise the benefits, and secure apprentices within their workplace, ultimately increasing the number of apprenticeship roles being offered.

The second phase of the campaign will raise awareness of apprenticeships with unemployed adults, ensuring they know how to find information and feel able to apply for apprenticeships in Greater Manchester.

Apprenticeships campaign toolkit (Zip file)

Greater Manchester Homelessness Prevention Strategy consultation

Published: May 2021

In May 2021 GMCA launched a consultation on its draft Homelessness Prevention Strategy. 

This strategy looks at how we prevent homelessness, as well as mitigating the risks of homelessness when they happen. Homelessness prevention should be about proactively building wellbeing and participation, as well as taking steps to respond effectively when people need help.

This toolkit contains assets to help promote the consultation and encourage people and organisations to complete the consultation on gmconsult.org.

The consultation closes on 26 June 2021.

Homelessness Prevention Strategy consultation toolkit (Zip file)

Greater Manchester violence reduction campaign - I am greater

Published: April 2021

In March 2021, we launched the first phase of a Greater Manchester-wide violence reduction campaign, aimed at young people.

Commissioned by the Greater Manchester Violence Reduction Unit, the campaign is aimed at young people aged 10-17, to help them achieve their aspirations in life and provide support to prevent them from getting involved in crime.

The ‘I am greater’ campaign is positive and has been developed with input from young people. It will also offer support to parents and carers to help young people get on well in life.

This toolkit is to support partners in sharing the initial launch of the campaign and includes a briefing note and social media assets. 

I am greater campaign toolkit (zip)

Greater Manchester Technology Fund

Published: 01/06/2021

This toolkit is to support partners sharing messaging on the Greater Manchester (GM) Technology Fund.

The Greater Manchester Technology Fund provided schools and colleges with the technology needed in ‘at-home’ settings to continue their learning. The fund has now transitioned from an emergency response, to a long-term support scheme to help tackle digital exclusion in communities across Greater Manchester. 

Greater Manchester Technology Fund Communications Toolkit (zip)

Pension Top-Up campaign

Published 21/01/2021 

Greater Manchester Ageing Hub is working with Greater Manchester Housing Providers (GMHP) to support a campaign to encourage take up of pension credit.

This toolkit is a simplified and shortened version of the work produced by GMHP. It is designed to be used by local authorities, NHS organisations, VCSE organisations and others who support the GM Ageing Hub. NB, this toolkit replaces an earlier version which contained an error.

Pension Credit campaign for GMCA partners (We Transfer link)

Digital Inclusion Ambassador Toolkit

Published: 17/12/2020

This toolkit is to support Greater Manchester organisations promote their commitment to tackling digital exclusion across Greater Manchester

Digital Inclusion Ambassador Toolkit (zip file)

Keeping Well this Winter Toolkit

Published: 02/12/2020

This toolkit is to support partners sharing messages to promote the Keeping Well this Winter booklet.

The Ageing Hub and partners have produced a campaign to support older people who are not online with practical information to keep well this winter.

Keeping Well this Winter Communications Toolkit (zip file)

GMFRS Water Safety Campaign Toolkit 

Published: 03/08/2020

This toolkit is to support partners in supporting Greater Manchester Fire and Rescue Service's (GMFRS) safety messages around the dangers of open water.

GMFRS launched its new campaign on Monday, July 27, 2020, which was supported by a number of partner organisations and family members involved in the campaign, however, the messages and materials can be used as and when required during hot spells of hot weather.

GMFRS Water Safety Campaign toolkit (zip file)

Vulnerability Communications Toolkit 

Published: 02/06/2020

This toolkit is to support partners in amplifying Greater Manchester-wide messaging in relation to how we are working together to keep people safe, particularly those residents who are more at risk of domestic abuse, exploitation, and other crimes that affect the more vulnerable in our communities.

With families spending more time at home, there is an increased risk of incidents such as domestic abuse towards both children and adults. Support which has previously been in place has changed for many, and is potentially inaccessible for some.

The key audiences include victims and survivors, their families and friends and neighbours, children and young people who may be witnesses or perpetrators, and perpetrators themselves.

Thank you for your support.

Vulnerability Toolkit (zip file)

Local Full Fibre Network programme communications toolkit 

Updated: 20/09/2021

This toolkit is to support partners sharing messaging on the Local Full Fibre Network programme (LFFN) in  their localities.

In March 2020, we secured world-class digital infrastructure through biggest government full-fibre investment in the UK, through the appointment of Virgin Media Business up to 2,700km of new fibre optic broadband infrastructure will be delivered across the region. The £23.8M Local Full Fibre Networks Programme will connect more than 1,500 public sites across the city-region. In addition, some sites in Salford and Manchester will see their connectivity upgraded and a further 36 public sites will be connected through the innovative Tameside Cooperative, enhancing Greater Manchester’s position as a leading European digital city region.

LFFN communication toolkit (Zip file)